News
AB Tyres and Falken unveil unique experience provided to customers at Moto GP.
2024-04-09At the end of
last March, the Autódromo Internacional de Portimão hosted the much-anticipated Moto GP event, attracting thousands of
enthusiasts and fans from all over the world.
In this setting of speed and excitement, AB
Tyres and Falken teamed up to offer their customers the opportunity to attend the Moto
GP in the Ria VIP Suites, thus providing them with a unique and truly
differentiated experience.
Throughout the
three days, all attending customers were able to enjoy the event in a welcoming
space, accompanied by a permanent catering service available all day long,
following a surprise welcome gift of a Welcome Kit composed exclusively of
items from the Japanese tire brand upon arrival.
One of the most significant and memorable moments of this gathering was
the presence of Filipe Albuquerque, a Portuguese driver and ambassador for the Falken
brand in Portugal, with whom customers had the opportunity to interact, take
some photos, and have some official merchandise autographed.
For Filipe
Bandeira, Administrator of AB Tyres: "This is the type of experience we
enjoy providing to our customers. Quality, proximity, and exclusivity are three
of the strategic vectors that integrate our strategy for the Falken brand, of
which AB Tyres is the exclusive distributor in Portugal, and which serve as the
basis for any action we develop, as could be experienced throughout these three
days at the Moto GP."
This initiative is
one among a series of initiatives included in the comprehensive AB Partner |
Falken program. In addition to offering special prices and geographical
protection, the program provides partners with benefits such as annual rebates,
training, and exclusive relationship events, as well as offers and campaigns
tailored to all needs.