News

Alves Bandeira,one of the largest fuel station networks in the country, will reach an historic milestone this December: 50 years of activity. To thank its customers for their trust over the past five decades, the brand is launching a new promotional campaign under the signature "A todos, o nosso obrigado" ("To all, our thank you!”)

Over the course of 50 days, there will be one winner every day, each receiving €500 in fuel. In total, €25,000 in prizes will be distributed — enough to keep dozens of customers’ cars or motorcycles running for a long time, at no cost.

Running from September 15 to November 3, 2025, the campaign is open to all Portuguese customers who join or are already members of the Pontos AB loyalty program. Participation requires either a minimum fuel purchase of €30, or the redemption of 200 points per entry, at participating stations or directly through the Alves Bandeira App.

According to Pedro Mascarenhas, Marketing Director of Grupo Alves Bandeira: "Celebrating 50 years is a source of immense pride, and the best way to do so is by thanking everyone who has been with us along the way. This campaign is a tribute to the trust and loyalty of our customers, who have been essential to Alves Bandeira’s growth over the past five decades. To all, our thank you — especially to those who have consistently chosen our company.”

The campaign will be promoted through a broad, omnichannel communication strategy, with presence on radio, social media, the Alves Bandeira App, email marketing, and directly at the brand’s (nearly) 50-year-old fuel stations.