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Alves Bandeira wishes everyone a Good Basket!
2022-12-12"To everyone, a good basket!" is the motto of the promotional campaign launched by Alves Bandeira for this magical and special season.
From north to south of Portugal, Alves Bandeira will offer a Christmas basket in each of its gas stations and also a special basket for customers who participate through the new APP.
To participate, customers only need to be members of the AB Points loyalty program and exchange 500 points for one participation. There is no participation limit; which means that the more points the customers have, the more likely they are to win a magnificent basket composed exclusively of Portuguese products.
Adherence to the loyalty program, as well as participation in the campaign, can be performed directly in the APP or at the adherents Alves Bandeira gas stations.
The year 2022 has been particularly difficult and marked by great challenges for all the Portuguese, which motivated us to launch this promotional campaign for this Christmas. In total, we will offer 115 baskets, one for each gas station, and 1 special basket in our APP. Each basket consists of national products, such as cod, wine, olive oil, sausages, cheeses, bolo-rei, jams, among many others that promise to give color to the table of the Portuguese.", says Pedro Mascarenhas, Marketing Director of the Alves Bandeira Group.
Pedro Mascarenhas reinforces that "In this promotional campaign, our purpose of being a proud Portuguese brand is again evident and that it is close to all Portuguese, from north to south, from the interior to the coast of Portugal."
The campaign will be advertised on the radio, digitally, and at the gas stations themselves, and for this purpose, a promotional video of the campaign was developed, which you can see here.
For more information about the campaign and the loyalty program consult pontosab.pt
