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Concerts, advantages, points, and discounts in the launch of the new Alves Bandeira APP

2022-08-03
To celebrate the launch of the new app, Alves Bandeira, a 100% national company with more than 160 gas stations distributed from north to south of the country, is offering all Portuguese people the possibility to win double tickets to watch live the exclusive and intimate concerts of the musicians João Só, Nena, Joana Almeirante and Toy.

 

Under the concept of "The most exciting concerts", the campaign developed by Alves Bandeira also marks the launch of the brand’s new jingle, authored by João Só, and performed individually by each of the artists who show their face for the campaign.

 

According to Pedro Mascarenhas, Marketing Director of the Alves Bandeira Group, "The new application of Alves Bandeira reinforces the values of proximity and nationality that characterize our brand and, simultaneously, offer all Portuguese access to a set of discounts and advantages, not only in our gas stations but also in a network of national and local partners. The app also allows virtualization of the loyalty card or adherence to the Loyalty program directly in the application itself. Customers participating in the program will benefit from a set of additional advantages, as well as being able to consult points, coupons, offers, movements, among other features of their card."

 

Watch live the most exciting concerts of the year

There will be four intimate concerts promoted by Alves Bandeira exclusively for its clients. The first concert will be by João Só, in Coimbra, on August 27, followed by the Nena show, on September 24 in Leiria. On October 22, in Porto, we will have the performance of Joana Almeirante and, to close, on November 19, in Aveiro, it is Toy’s turn to take the stage.

The concerts will be broadcasted live on the app, via live streaming, with live seats reserved for approximately 200 customers per show.

To win 1 of the 100 double tickets that the brand has to offer in each concert, customers need to participate in the pastime contest "The most exciting concerts". Each participation is counted by exchanging 200 points. Participations can be made directly in the app, at the gas stations or on pontosab.pt. The more entries you make, the more likely you are to win. 

 

Get a surprise phone call

It all starts with the question "What if one of these four artists called you to sing the new jingle of Alves Bandeira?".

Once the app is downloaded, the Portuguese are challenged to answer a surprise call from their favorite artist. 

So that no one is left out, all those who download the app can still enter the mobile number of a family member or friend and surprise him with an unexpected call. 

 

Discounts, points, loyalty card, map of gas stations and more

The new Alves Bandeira app also offers access to a set of coupons, discounts and exclusive campaigns that promise to help the customer save money every day! 

In addition, the application allows you to associate the loyalty card or join the loyalty program directly in the app. Customers adhering to the Loyalty program have access to even more advantages, such as discounts up to 12 cents per liter in fuel, discounts on thousands of products available in Bluemarket stores or in the online store pontosab.pt, access to exclusive campaigns and offers and, finally, discounts at more than 300 national and local partners that promise to help customers to save on their day-to-day expenses!

 

Finally, the App also allows any customer to quickly find the Alves Bandeira gas stations closer to their location or, when indicating their destination, to choose one of the existing stations along the way.

 

Click here to know the new Alves Bandeira APP.

Concerts, advantages, points, and discounts in the launch of the new Alves Bandeira APP

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