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May marks the official launch of the Matrax Lubricants brand in Bangladesh and the beginning of a successful partnership with Padma Group, one of the country's leading economic groups.

As part of the internationalization strategy of the Alves Bandeira Group, the Matrax brand has been a significant driver of the Portuguese economic group's global growth, continuously capturing new markets in recent years. One of the secrets to this consistent growth in sales volume and revenue lies in the ongoing investment in developing and launching new proprietary products for the automotive segment, specifically Matrax Tyres (tyres), Matrax Energy (batteries), and Matrax Additives (additives). This success is also attributed to the Alves Bandeira Group's focus on exclusive distribution and the creation of long-lasting relationships with its partners.

In this context, the Alves Bandeira Group, through AB Chem, the Group's company responsible for manufacturing and marketing lubricants, has reached an agreement with Padma Group for the exclusive distribution of the Matrax brand in Bangladesh. According to Mordor Intelligence, the lubricants market in Bangladesh is estimated to exceed 200 million liters in 2024.

The presentation ceremony, attended by major companies in the sector, took place on May 11th at the Sonargaon Hotel in Dhaka. It marked the official signing of the partnership agreement, with the participation of Padma Group President Md. Altaf Hossain and Alves Bandeira Group President Rui Bandeira.

The event also featured the presence of José Luis Cruces, CEO of AB Chem, Armando Pinto, Sales Manager of AB Chem, Munira Shemu, Deputy Coordinator of the Honorary Consulate of Portugal in Bangladesh, as well as Fida Hossain, Director of Padma Group, and Mohammed Abu Taiob, Managing Director of Padma Group.

Matrax Lubricants has been a well-established brand in the lubricants sector for many years, with a global presence and high recognition resulting from certifications and the high quality of its products. Based on production with the highest European technology, the Matrax lubricant product line offers solutions for all segments: automotive, industrial, and specialties.