News
Win a PS5 Pro on the Alves Bandeira App!
2025-08-20
Until 24 August 2025, Alves Bandeira customers have an extra reason to use the Alves Bandeira App and take part in the challenge "It’s Giveaway Time!”. Following the success of previous editions, the brand is once again surprising its customers — this time with a next-generation prize: a PlayStation 5 Pro, accompanied by 2 DualSense controllers and a €200 digital PlayStation card.
To take part, customers must be members of the Pontos AB loyalty programme and redeem 300 points for each entry, directly in the App.
Pedro Mascarenhas, Marketing Director of the Alves Bandeira Group, highlights:
"With this initiative, we want to celebrate the bond we have with our customers by offering them rewards that combine value and exclusivity. It is also another step in our strategy to transform the Alves Bandeira App into the central hub of the digital experience, making access to benefits quick, practical, and engaging.”
The competition is being promoted through a multi-channel digital campaign, with presence on social media, push notifications, SMS, and email marketing.
