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With the approach of Easter, thousands of Portuguese families begin their preparations to live this special time with those they love most. Alves Bandeira is no exception!

 

From the 1st of March to the 2nd of April, the 100% Portuguese company, with more than 160 gas stations distributed from north to south of Portugal, reconnects with all the Portuguese, by offering the chance of winning one of the many fantastic Easter baskets it has to offer.

 

Under the motto "To all, a sweet basket!" the campaign developed by Alves Bandeira will offer a basket at each participating gas station, and a special basket in its new APP.

 

From Port Wine to Ginja de Óbidos, from jams to sausages, from chocolates to almonds, all products are produced exclusively by Portuguese brands!

 

To participate in this campaign, the Portuguese only need to join or be members of Alves Bandeira's loyalty program and exchange 200 points for each participation (which corresponds to a 20-liter refuel). The more points you exchange, the greater the chance of winning.

 

Pedro Mascarenhas, Marketing Director of the Alves Bandeira Group, emphasizes that: "We are a proud Portuguese brand, recognized for our proximity to customers, employees, and the entire community where we operate. The campaign that we launch today reinforces our position that we want to be closer to our customers, especially in these family and special times."

 

The communication plan developed for the campaign has as the main media the radio, the digital, and the Point of Sale.

 

Click here to learn more about this and other campaigns.